Objectives
Current focus and strategies for building a cohesive digital footprint.
Current
PotatuhsCreate a cohesive personal brand identity across all personal socials
Align brettowers.com, LinkedIn, Medium, App Store, GitHub, and all Potatuhs properties into a unified digital footprint that clearly communicates who Brett Owers is and what he builds.
Acquire 10 long-term deals with individuals looking to supercharge their online footprint
Find and close retainer-based relationships with clients who need ongoing web development, SEO optimization, and digital presence management.
The Importance of Branding
Consistency is the brand. The same name, the same photo, the same bio structure, the same tone across every platform. A visitor who finds you on LinkedIn and then visits brettowers.com should feel zero friction — it is clearly the same person.
Your photo is your logo. Use the same headshot everywhere. Not a different photo per platform — the same photo. Visual recognition across platforms compounds faster than any other branding element.
Bio format: Name | What you do | What you are building | One unexpected detail. "Brett Owers | Full Stack Developer & AI Engineer | Building Potatuhs | Fort Collins, CO." The unexpected detail (Potatuhs, potatoes, anything distinctive) is what people remember.
Link architecture: every platform should link to brettowers.com. brettowers.com links to every platform. The hub-and-spoke model concentrates SEO authority on the hub while each spoke validates the hub with a backlink from a high-authority domain.
Tone should be consistent but calibrated per platform. Professional on LinkedIn (but not corporate). Technical on GitHub (READMEs with personality). Casual on Medium (first person, opinionated). The voice is the same. The register shifts.
Platform Strategies
Professional presence. Headline = "Full Stack Developer | AI & Fintech | Building Potatuhs." Post weekly: project updates, technical insights, or industry commentary. Engage with others' content. LinkedIn rewards consistency and comments more than posting volume.
GitHub
Your code is your resume. Pin your best repos. Write READMEs that explain WHY, not just HOW. Contribute to open source periodically — even small PRs build credibility. Your contribution graph should show consistent activity, not sporadic bursts.
Medium
Long-form content that demonstrates expertise. Publish project retrospectives, technical deep dives, or opinion pieces. Cross-post from the brettowers.com blog. Medium has built-in distribution through tags and curation — leverage it.
App Store
Your developer page (apps.apple.com/developer/brett-owers) is a portfolio. Each app listed is a proof point. Keep descriptions updated, screenshots current, and respond to reviews. The developer page ranks well in Google for your name.
X / Twitter
Build in public. Share what you shipped, what you learned, what you are working on. Short, frequent, genuine. Engage with developer communities. Thread your project blog entries as tweet threads for reach.
Essentials to Keep in Mind
Audit every platform quarterly: is the bio current? Is the photo the same? Do the links work? Does the content reflect what you are currently building? Stale profiles are worse than no profile.
Google yourself monthly. "Brett Owers" should return brettowers.com first, followed by your App Store listing, Medium, LinkedIn, and GitHub. If a competitor or irrelevant result is outranking you, the fix is always more content and more backlinks on the properties you control.
Never post the same content identically across platforms. Adapt the message to the platform's format and audience. A LinkedIn post, a tweet thread, and a Medium article can all cover the same topic but should feel native to where they appear.
Your DMs are open for business. Make it easy for potential clients and collaborators to reach you. Every platform should have a clear path to contact — whether that is a Formspree form, an email, or a DM. Friction kills leads.